What if your next distribution breakthrough came… from Human Resources ?
As companies seek new ways to engage and retain talent, a growing number are turning to leisure travel as an employee benefit. But beyond its HR value, this trend could quietly become a game-changer for travel distribution.
At DIGITRIPS, we see real potential in employer-funded leisure travel as a new B2B2C sales channel — one that calls for flexible tech, curated travel offers, and smart pricing.
What’s in it for travel providers?
- A new way to reach consumers via corporate partners
- Demand for white-label booking solutions
- Opportunities to tailor offers to employee perks
- A reason to revisit duty of care & ancillary services
- A lever to encourage sustainable travel habits
This emerging trend has been explored in depth by Emilie Dumont, Managing Director of DIGITRIPS, in her opinion piece published on Phocuswire: Read the full article on Phocuswire
We believe this is just the beginning — and we’re ready to help partners seize this opportunity. Emilie Dumont